Work that elevates

A fresh bite of life for Zambrero

Our challenge: Connect Zambrero’s brand with a wider audience

Mexican Quick Service restaurant, Zambrero is all about ‘Feel Good Mex’ – reflecting their Mexican inspired food and their ‘Plate4Plate’ initiative, which donates a meal for every burrito or bowl bought. Our mission was to elevate Zambrero’s brand value by connecting how they make people feel good.

Elevated Idea

‘Zam Right’

Our platform idea ‘Zam Right’ celebrated life made fresher and supercharged ‘Feel Good Mex’ by connecting with audiences who share our zest for life and appetite for new experiences.

Our creative and media campaign flexed smartly by location, medium and mindset to deliver results – in our first year of partnership, Zambrero had an extraordinary year for single restaurant sales.