Our challenge: Launch The Iconic Sport
Get ‘sports fan fashionistas’ to shop with us at the height of Olympic sporting fervour and make The Iconic Sport the go-to online platform for premium sporting brands in Australia
‘The Inside Track’
Our idea made the medium the message by transforming key train station steps into a virtual stadium. The Inside Track campaign landed The Iconic Sport launch at a time of heightened interest in sports – producing real results both in terms of sales uplift and delivering more premium partner brands like NIKE.