Work that elevates

Investing has changed

Our challenge: Launch the brand to Australian investors

Get ‘frustrated sophisticated investors’ to select Mayfair Platinum as their trusted partner for exclusive investment opportunities, based on being ‘my kind of brand’ and offering greater returns.

Elevated idea:

‘The 1% don’t do 1%’

We transformed Mayfair Platinum through the idea of a ‘massclusive’ club. Giving sophisticated investors the chance to get ahead with products and returns normally reserved for the ultra-rich, top 1%.

Achieved 3× the investment objective