Work that elevates
Connecting the world with water
Our challenge: Connect beyond Speedo’s birthday
Get ‘water-loving generations world-wide’ to join in celebrating the heritage of the Speedo brand – pushing beyond its association with performance swimming to a greater shared affinity with water.
Elevated idea:
‘Water Babies Forever’
Our idea united attitudes across audiences, aged 9 to 90. Water Babies Forever created an emotive platform idea that transcended language and reinvigorated relevance for Speedo across global audiences.