Work that elevates

Connecting the world with water

Our challenge: Connect beyond Speedo’s birthday

Get ‘water-loving generations world-wide’ to join in celebrating the heritage of the Speedo brand – pushing beyond its association with performance swimming to a greater shared affinity with water.

Elevated idea:

‘Water Babies Forever’

Our idea united attitudes across audiences, aged 9 to 90. Water Babies Forever created an emotive platform idea that transcended language and reinvigorated relevance for Speedo across global audiences.

Minimum of 7% increase in brand consideration in all key global markets such as UK, China, Spain and Germany