Work that elevates
A positive note
Our challenge: Recruit Raise Mentors
Get ‘community-minded volunteers’ to become a Raise Mentor over other, more high-profile ways of giving back.
Elevated idea:
‘Letters to My Mentor’
Our idea was based on a simple, human truth.
Behind every person there is someone who helped shape their life for the better, somebody they would speak to with gratitude and emotion.
This inspired Letters to My Mentor, which created unprecedented response for Raise mentor recruitment.