Work that elevates

A positive note

Our challenge: Recruit Raise Mentors

Get ‘community-minded volunteers’ to become a Raise Mentor over other, more high-profile ways of giving back.

Elevated idea:

‘Letters to My Mentor’

Our idea was based on a simple, human truth.
Behind every person there is someone who helped shape their life for the better, somebody they would speak to with gratitude and emotion.

This inspired Letters to My Mentor, which created unprecedented response for Raise mentor recruitment.

605% increase in website traffic
600 registrations in 8 weeks vs 400 in previous 6 months