August 26, 2021

Using smarter creative, media mix and intentional investment for business growth

News ArticleNews Article

Lionize’s head of strategy, Dan Machen, has written a fascinating article for Adnews about the Advertising Council of Australia’s major, first of its kind report, “Australian Advertising Effectiveness Rules: To ESOV and Beyond.”

“This reveals vital new evidence,” says Dan. “This shows that creative, whilst undoubtedly the art that supercharges effectiveness, must work together with the right science around advertising investment and media mix to really command attention.”

Read the full article here: Adnews