Traditionally fast food brands have big budgets.

So, when you don’t, you need to create something that really stands out. Our campaign line ‘Zam Right’ hijacked a familiar expression, to give Zambrero a real attitude and personality. It also quickly became part of customers’ vernacular, a sign that the campaign had truly resonated with the core target audience. ≈

Every creative execution, from the TV to the OOH, was crafted to inspire people to head instore, either by highlighting an everyday occasion that Zambrero is perfect for, or simply by showing just how good Zambrero’s food is.     

We proved you don’t need a big budget to deliver big results - the first 12 months of Lionize engagement saw double digit growth in brand health metrics for Zambrero.