Rich grew up in rural New Zealand – a fertile land to test his ingenuity and hone his wit.

A creative alchemist from the start, Rich has led global launches that have been widely celebrated with awards for both their creativity and effectiveness.

A creative with a drive to do things differently, Rich has instigated many social change campaigns – by building emotional connections that positively change behaviour.

In the rare moments he’s not thinking up ideas, you’ll find Rich surfing, mountain biking, or pondering how his garden could be greener.