Growing up, Mikey funded travelling by busking round Europe.
No doubt drawn by their music focus, Mikey cut his teeth as a marketer at Pepsi Co. in the noughties.
He was lured to Australia to help develop Nudie juice into an iconic Australian brand.
Still harbouring rock star aspirations, Mikey went on to found his own award-winning independent creative agency, Channelzero. After 12 successful years, Mikey merged with media to co-found Lionize.
Over the course of his career, Mikey has won a number of accolades and worked across clients such as Nudie, Vidal Sassoon, Sydney Water, Speedo, Nestlé Professional, Sanitarium, Coles, Rio Tinto, Rugby Australia, Scentre Group and Raise Foundation.
Despite all this, Mikey still believes the measure of any man is the ownership of 5 very specific guitars.