Dan Machen

Head of Strategy

Dan Machen

As a lifelong Star Wars fan and Sagittarian, it’s fair to say Dan is constantly curious and often found looking to the next horizon.

This restlessness took him from small town Northern England, to 20+ years in Adland in London, and then the other side of the world to start his young family.

Dan has lent his knowledge and expertise to numerous global blue-chip clients both here and abroad, including Nestlé, Unilever, Mondelez and Diageo.

He’s also found time to write for The Guardian newspaper and spoken at global creative events, such as TEDX, Cannes Lions and SXSW on humanity’s relationship with technology in a post digital age.

An award-winning strategist and innovator, Dan applies behavioural science and communications expertise to define business problems and discover solutions that connect both with people in the real world and – for ‘80s kids like him – in a Galaxy far, far away.