January 24, 2022

Calling all pet parents to Pet Better

News ArticleNews Article

Over 60% of Australians see pets as part of their family. When you consider the unconditional love pet show us, it’s no surprise that most pet parents want to do better by their pets.

This simple, yet powerful truth inspired Lionize to create Pet Circle’s new brand idea – ‘Pet Better’.

Acting as a clarion call to pet parents, each Pet Better creative element engages audiences – with a better solution in key areas like range, price, and advice. The campaign builds on the core Pet Better idea, flexing across ATL, online content, short form social, display and Pet Circle’s owned channels.



Pet Better – For pet’s sake “Back”


Pet Better – For pet’s sake “Busting”


Pet Better – “Worth squawking about”