Pet Circle needed to establish a brand position, above and beyond their sales activations to get an edge on their competitors. We know that Aussies love their pets, so much so, they refer to themselves as ‘pet parents’ and always want to give their pets the very best.

In response to this insight, we created ‘Pet Better’ as both an organising thought for the entire business, as well as a consumer-facing rallying cry. It spoke directly to Pet Circle’s commitment to providing pet parents with everything they need, from food and toys, to vet advice. Our bold creative campaign certainly got noticed and cemented Pet Circle as the better option for affordable pet care.