June 3, 2022

Paw & Spoon

News ArticleNews Article

It turns out cats do show affection.

Feeding time is a moment of emotional connection between cats and owners every day –bigger than just the food, its where cats show most affection and pet parents feel like they are doing right by their pets.

We used this connection to create ‘Paw & Spoon’ a new name and brand identity for a private-label cat food launch for Pet Circle. Working across naming, photography, and packaging design – for both adult and kitten ranges – not only did ‘Paw & Spoon’ look, feel and sound great, it significantly exceeded sales targets at launch.