The connection between cat and owner at feeding time, inspired our name and branding for this private-label brand.

We developed the name ‘Paw & Spoon’, to highlight that feeding time is not just something they do as a chore, rather it’s an act of love. Our packaging delivered a mid-tier volume driver for Pet Circle, that looked and sounded way above its price point. Cat owners quickly started adding Paw & Spoon to their carts - we created doubled its launch sales targets, in less than half the projected time.