People love the playful nudie brand; they just don’t always think to buy it.

So, when it came to promoting their core range of ‘nothing but’ juices (made with 100% fruit), we used the original meaning behind their brand name, to give people a clear reason to buy…and to make them smile. For the art, we played on the idea of nude censorship, using minimalist 8-bit type and image pixelation.  And for our socials, we kept everything authentic and lo-fi, so everyone knew we weren't taking 'nothing but nude fruit' too seriously. We sure got people’s attention!