August 28, 2020

How digital is slaying dragons down under

News Article

While narratives around a ‘new normal’ are peddled by many, our Head of Strategy, Dan Machen, points to behaviour as a true north that continues to help clients map attitudes across audiences.

In his latest article for New Digital Age, Dan argues that while the context of communications has been reframed, simple digital solutions that meet behavioural drivers are naturally finding a new lease of life in post-Covid Australia.

Check out his article (here)