Not everyone who exercises is an athlete. We created ‘Get Goaling’ to position a new line of Collagen protein bars, as an easy win for everyday exercisers, no matter what goal they wanted to achieve. Our campaign took a bold and humourous approach, to a category that has in the past been guilty of taking itself too seriously.

Our striking art direction, married with humourous headlines, gave these new bars a meteoric rise. So much so, that we have just created the third installment of this campaign.