December 20, 2021
Celebrating Aussie Community Spirit
Our latest campaign for Nestlé Professional, ‘Celebrating Community Spirit’, is a big idea that honours Aussie communities’ can-do attitude, while also giving back to support them in the future.
From town hall meetings, to sports fundraisers, when communities come together, a BLEND 43 tin has always been, and will always be, right at the heart of community.
To bring this brand truth to life, we created the ‘Celebrating Community Spirit Collection’, a range of limited-edition packs featuring unique community stories – from amazing annual events, through to Aussies pulling together in tough times.
Working across strategy, creative, design and communications, this activation went beyond packaging – made purposeful by giving back to community causes through Rotary Club donations in regional areas.