Celebrating Aussie Community Spirit

Our latest campaign for Nestlé Professional, ‘Celebrating Community Spirit’, is a big idea that honours Aussie communities’ can-do attitude, while also giving back to support them in the future.

From town hall meetings, to sports fundraisers, when communities come together, a BLEND 43 tin has always been, and will always be, right at the heart of community.

To bring this brand truth to life, we created the ‘Celebrating Community Spirit Collection’, a range of limited-edition packs featuring unique community stories – from amazing annual events, through to Aussies pulling together in tough times.

Working across strategy, creative, design and communications, this activation went beyond packaging – made purposeful by giving back to community causes through Rotary Club donations in regional areas.


 

THE ICONIC + More – Xmas ‘21 Media Campaign

THE ICONIC has everything you could wish for this holiday season – with an expanded offering including fashion, beauty, sport, kids, toys, plus their new home range. Lionize managed media planning and buying across Sydney, Melbourne and Perth for OOH, a Nova national drive time sponsorship, and TV. (Creative by The Iconic, featuring bachelor stars, Matty J and Laura Byrne.)

 

‘The Age of Inclusion’ – NSW Government

Given the opportunity to increase jobs for people with disability in NSW Government, Lionize captured the era of global movements of change and created, ‘The Age of Inclusion.’
 
Feeling more like a movement than a campaign, our platform idea struck the perfect tone to inspire change across key Government clusters and we continue to implement new phases via seminars and content pieces.

 

 

‘Naturally It’s Niki’s’ New Ad

With coconut oil and Manuka honey essence, Niki’s all-natural wipes needed a new idea to drive expansion across Australia and the US. Lionize created ‘Naturally it’s Niki’s’ – embracing a parent’s desire to balance care and protection for their child. Working across strategy, creative, production and media, we helped Niki’s grow from strength to strength.

 

 

Raising Aspiration – ‘Paramount on Parkes’

For aspiring young couples and families in Parramatta, Lionize captured their lifestyle and life-stage ambitions with strategy, naming, design, and content creation, fit for Aland’s soaring new property development.

Taking Aland to the Next Level

Embracing development, construction, and property management, Lionize repositioned Aland’s aspirational brand as ‘Next Level Living’ – involving strategy, copy and design, across a suite of internal and external assets.

Mikey chats with Daniel Hakim on the CUB podcast

Club of United Business’ CEO and Founder, Daniel Hakim hosts a regular podcast that champions accomplished Australian entrepreneurs.

This week Daniel caught up with Lionize CEO, Mikey Taylor – sharing insights from his journey and important lessons learned along the way. Their convo focused on key moments in Mikey’s career – from a pivotal game of chess, jumping client side at nudie juices, and the vision that led to the creation of Lionize.

Discover our origin story and how we have scaled some of the country’s most iconic brands – from start-ups to blue-chips.

Share Lionize’s secret sauce on how to maximise advertising effectiveness – through a unique blend of smarter investment, quality media mix and creative that unites attitudes across audiences.

Catch the podcast here